J. Walter Thompson London

Crowne Plaza


You First

As a brand very much in tune with the modern traveller, Crowne Plaza have made it a priority to help their guests feel at their best, by providing them with the best environment.

The campaign ingeniously highlights the tailored and clever features they offer to always put their guests first. It directly addresses the audience by not only talking about the features, but also about the benefits that they have.

Each execution juxtaposes two seemingly unrelated elements to demonstrate how the features enable guests to feel at their best.

The witty headlines and the clean, considered aesthetic of the campaign reflect the uncomplicated intelligence of the Crowne Plaza’s products and services.

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