J. Walter Thompson London

HSBC Advance


Together, We Advance

The relaunch of the HSBC Advance account was based around a simple truth that we achieve nothing alone. A bank may not play a starring role in our successes, but HSBC can be part of our support network, and help us along the road to our ambitions.

The campaign launched with 'Pink Ladies', a film that tells the story of one such support network making the dreams of a young hairdresser come true.

Of course, the real world holds countless stories of such support. This formed the basis of our documentary series, where we gave real individuals the chance to say 'thank you' to those outside of the spotlight who helped them achieve their dreams.

Online, the audience could watch the series, share their own stories and thank those who have helped them by creating bespoke 'thank you' films, featuring photos and information from their social spaces.

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