WWF-UK brings the plight of wild tigers home in the latest ad to hit screens during this festive season, featuring a CGI enhanced injured Tiger with a doting family. The launch will also include a personalised book for children by award winning kids author Jeanne Willis and illustrator Jenni Desmond, which will be sent to donators after they have made their contribution.
Created by J. Walter Thompson London and called #iProtectTigers, the strategy moves away from the traditional “adopt a” mechanic where the charity protects the animal with money from donations and puts the power in the people’s hands by offering them the chance to do the protecting themselves as Tiger Protectors. WWF-UK’s touching ad launches at a critical time, less than one week from the mid-point of a 12-year global goal to double wild tiger numbers by 2022.
It was directed by the award winning Martin Stirling and uses CGI from
MPC, who have produced films including Disney’s Jungle Book.