The Magic Touch

The Oxo brand is as relevant today as it ever was, still adding flavour to everyday meals. ‘The Magic Touch’ campaign takes Oxo back to its roots and reasserts its transformative effect on everyday food.

Modern consumers have changed the rules of home cooking and are looking for simple and clever ways to transform their everyday meals.

We created stop motion animations to showcase the different OXO products - OXO Cubes, OXO Shake&Flavour and OXO Herbs&More - and demonstrate how a touch of OXO can transform any combination of ingredients to make a truly flavoursome meal.

We worked with BAFTA award-winning animator PES to create the films, which show inanimate objects being transformed into mouth-watering meals.

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