J. Walter Thompson London

HSBC


The Lemon Grove

We created 'Lemon Grove' as a follow up to the successful 'Lemonade' campaign, to further help position HSBC as an international financial growth company. A leader who not only understands the world, but has a unique point of view on what's to come.

'Lemonade' tells the story of an entrepreneurial young girl who sets up a lemonade stand that accepts a variety of currencies. In the follow-up film, our young lemonade seller travels to India to meet an equally ambitious and entrepreneurial lemon trader to become business partners.

It's only when a young French lemonade seller enters the story that we realise her business has grown from a simple American front lawn to connect with an Indian supplier and a French distributor.

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