We created 'Lemon Grove' as a follow up to the successful 'Lemonade' campaign, to further help position HSBC as an international financial growth company. A leader who not only understands the world, but has a unique point of view on what's to come.
'Lemonade' tells the story of an entrepreneurial young girl who sets up a lemonade stand that accepts a variety of currencies. In the follow-up film, our young lemonade seller travels to India to meet an equally ambitious and entrepreneurial lemon trader to become business partners.
It's only when a young French lemonade seller enters the story that we realise her business has grown from a simple American front lawn to connect with an Indian supplier and a French distributor.