J. Walter Thompson London

Andrex


The Bathroom Store

Andrex®, in partnership with Unicef, highlighted the stark reality of the sanitation crisis for UK shoppers by bringing to life the situation for families in Angola.

We rigged a bathroom store in Kings Cross with hidden cameras to capture the reactions of genuine shoppers as a salesman brought them face to face with the rural Angolan scene.

Unbelievably, 1 in 6 people in the world don’t have access to a toilet. Approximately 1 billion people are forced to go outside, in public, often waiting till night time when they have more privacy but when the risk of attack is much greater. Open defecation like this has catastrophic effects on the spread of life threatening diseases, school attendance and people’s dignity.

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