J. Walter Thompson London

Arany Fácán


Some things should never change

Arany Fácán – a Heineken-owned Hungarian beer brand – holds the same values and traditions of its core audience: men in their 50s/60s with a strong personality untouched by the passage of time, trends and constant pressure from technology.

Those men still feel young inside and are proud of who they are and what they have achieved. They share with the brand the strong belief that some things should never change.

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