Our first work for Ribena sees the brand being re-launched with a significant strategic shift in its positioning and advertising style.

The creative idea brings to life the moment of tasting and feeling Ribena with an intense visual depiction of a Ribenary world.

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The work includes the new line “You can’t get any more Ribenary”, which research highlighted as the only way to truly describe the unique, bold taste of Ribena.

The spot uses an eclectic mix of unique photo-montage animation. It includes original music track ‘Zooby Doo’, by London-based duo Tiger Monkey; a full length version has also been created and is available to download now on Soundcloud.

more work