J. Walter Thompson London

Age UK


No Friends

According to Age UK, one million older people in the UK go more than a month at a time without seeing or speaking to anyone.

We wanted to The adverts carry the powerful words ‘No Friends’ over the portraits of solitary older people.

The campaign promotes vital services provided by the Age UK network. People are invited to text £3 which could help provide older people who feel lonely with companionship, support and advice.

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