J. Walter Thompson London

Shell


#makethefuture

We created the world's first floodlit football pitch, powered by the footsteps of the players. After eighteen long months of construction the pitch was opened in Morro da Mineira, a favela in the heart of a Rio de Janeiro.

Morro da Mineira had a largely unusable football pitch which meant young people were forced to play in the streets. Electricity restrictions also meant they couldn’t play when the sun went down.

We developed this first-of-its-kind football pitch using 200 high-tech floor tiles which Shell invested in through its LiveWire funding programme. The tiles capture kinetic energy created by the movement of the players and then convert it into electricity to power the floodlights.

Starting with hosting the annual citywide favela league tournament, the pitch will help transform the lives of thousands of people who live in the Morro da Mineira.

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