Canesten


Knowledge Hub

We designed and built a brand new website for Canesten to stand out from their competitors and benefit both men and women in need of help.

We focused on users’ experience and have helped change the focus from the category norm of product led websites to focusing on the conditions people are actively searching for.

With a wide range of information about gynaecology and dermatology conditions, the Canesten Knowledge hub is filled with advice including how to prevent and treat a wide range of conditions, all sitting in a carefully crafted user friendly portal which works changes dependant on the device in use.

The Knowledge hub was part of integrated campaign which also included a montage-style TV commercial, “Get comfortable”.

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