To communicate HSBC’s One Day Mortgage approval service, we created a touching film which demonstrated just how much can be achieved in a single day with the right amount of ambition and help.
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The ad begins with the parents of a little girl who have bought an empty spot of land in a Nova Scotian fishing village. They send her out around the community to deliver cute hand-written invitations for a house warming that evening to all the residents of the village.
As she hands out the invites the guests deliver wry-smiles and cynical chuckles. However, as the day progresses, so does the building and the house takes shape. As the Sun dips into the ocean and night falls the roof goes on and the house is finished, just in time for the party.