J. Walter Thompson London

shell


Gravity Light

80% of Kenya have no electricity, mostly relying on kerosene for light and cooking. Not only is kerosene unhealthy, but the lack of light reduces time for study and work.

Gravity Light is an off grid light funded by Shell, using the power of gravity to create light.

We launched Gravity Light in Kenya by visiting off grid communities and telling stories each night under Gravity Light.

We reached 30,000 people across Kenya and created a content driven campaign to engage and inspire global millennials.