J. Walter Thompson London

Debenhams


#FoundIt

Every family has different festive traditions, but hunting for the perfect gift is something we all share. We spend ages seeking out the perfect ornaments, the killer outfits and that one special gift that will light up someone’s Christmas.

This year, we told the story behind “the find”. We created present suggestions for separate personas and explained why these gifts are so perfect for their intended recipient.

We built on the success of the 2014 #Foundit campaign, and employing a host of household names to supply voice overs including Dawn French, Sarah Millican, Jamelia, and James Nesbitt, we made the campaign more emotive and more personal.

The 2014 advertising, #FoundIt, features a group of lucky children hiding out, playing together and searching for the perfect Christmas gift in a Debenhams store at night. The film follows their search in each department and culminates with Meadow, a six year old girl finding her present, a cuddly Reindeer toy.

Both years, we created a fully integrated campaign supported by in-store, print, outdoor, digital executions and radio.

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