Debenhams launches its 2016 Christmas marketing campaign with the evolution of ‘Found It’, the successful campaign platform which has featured as the basis of its seasonal activity for the last two years.For 2016 the campaign evolves to showcase premium gifts with personality, with a host of celebrity voices enlisted to bring them to life.
The multi-million pound cross-channel campaign, designed to highlight the brand’s gifting credentials sees talent such as Jennifer Saunders, Ewan McGregor, Billie Piper, and Mel Giedroyc recruited as the voices of a selection of key gifts including handbags, lingerie, kidswear, men’s bags and a coffee machine.
The campaign, which runs across TV, Radio, Outdoor, Digital and print kicks off with six TV ad concepts broadcast as 10” and 20” executions. The first 20” airing of the campaign is set to take place during a prime iTV break on Monday 14th November. Radio ads are set to run across stations including Heart, Smooth and Capital at key times to target gift-buying customers.
Outdoor comprises of 48 sheet and six sheet executions, with over 5,000 outdoor panels nationwide. Print ads will appear in titles including Metro, Sunday Times Style, You, Fabulous, Grazia, Stylist, Marie Claire and Red.
A 160 page gift guide with a 2.2million print run showcases the gift offering featuring almost 6,000 ideas. In addition, bespoke 40 and 16 page ‘You’ve got the invite, we’ve got the outfit’ fashion brochures have been inserted into Sunday Times Style, Grazia and Stylist, promoting party wear for men, women and kids as well as beauty and lingerie.
Russell Ramsey Executive Creative Director, J. Walter Thompson London, said: “The “Found It” campaign evolves every Christmas. This year we’re focusing on the different personalities of each present. It’s product centric, fun and entertaining.”