J. Walter Thompson London

Rowntree’s


FILM4 sponsorship

The films bring together the worlds of film and confectionery in extravagant ‘rider’ requests from demanding, fictitious films stars.

Everything from Fruit Pastille towers to flattering Jelly Tot portraits are catered for to massage actor’s egos and satisfy their appetite for all things Rowntree’s.

The campaign is designed to build on the fun side of the brand and remind people that everyone needs a bit of Rowntree’s-ness every now and then.

The campaign is supported in social, in particular through the launch of a new Rowntree’s brand twitter.

more work