J. Walter Thompson London

Canon


Come and See

The world is taking more photos than ever before. 'Come and See' invites these modern explorers to be more discerning and take their photography to the next level, with Canon leading the way.

Exploding out of a blizzard of snow, a galloping horse bursts into a lonely ice landscape. Clinging on behind it is Franco Moro, self-confessed speed freak and the Skijoring World Champion.

Once a way to travel through remote places during snowy months, Skijoring is now one of winter’s most extreme competitive sports.

In the latest instalment of Canon’s 'Come and See' campaign, we filmed Franco’s preparation for the Skijoring World Championships in the unstable winter of Argentina’s mountains. Hi-speed action shots, blizzards and panoramic scenery allowed Canon to cut through the cute cuddliness of Christmas campaigns.

Our previous stories - Calcio Storico, Urban Deer and City Climbers - also inspired people to look deeper at the world.

We introduced people to an ancient version of football still played in Florence. Then we followed a herd of deer exploring residential streets close to Epping Forest, England. Both films were produced and directed by critically acclaimed filmmaker, Jonathan Glazer. Finally, we travelled to Dubai where two photographers, Vadim and Vitaliy, took on the world's tallest hotel.

Canon's website then takes you behind-the-scenes, showing technology stories and 'how-to' videos created by renowned photographers to help consumers capture more beautiful photography.

Visit the Canon Come and See hub.

more work