J. Walter Thompson London and Berocca introduce ‘Roccy’, a chameleon who body pops to Panjabi MC, in brand new through-the-line campaign that aims to get the UK energised this spring.
Berocca is spending £3m to communicate how Berocca can help energise your day to help combat tiredness and fatigue** of which 66% of UK consumers currently identify as their #1 health concern.2 Roccy personifies energy and brings with him an entertaining, vibrant and charismatic personality back to the brand.
The TV ad by J. Walter Thompson London and directed by Diarmid Harrison Murray at MPC Creative shows a chameleon dancing to the sound of Panjabi MC – bringing to life the thrill of feeling energised* that vitamin B1 and B2 in Berocca delivers.
Diarmid has worked with VFX artists from MPC, the studio behind the CGI on Oscar-winning
film The Jungle Book and the 2016 WWF Christmas ad.