Aston Martin

Aston Martin DBS Superleggera launch

Prism and JWT Live created, designed and produced the Aston Martin DBS Superleggera launch to huge critical acclaim and overwhelming feedback online.

Held at the iconic Roundhouse the launch focused on a light installation, designed to highlight the new vehicle, as well as three legacy vehicles from the 60s, 70s and 2007. The Roundhouse was chosen due to its synergy with Aston Martin. British, iconic, powerful and beautiful.

The reveal was proceeded by a jaw dropping film by Nick Knight, followed by a dynamic lightshow backed by the incredibly powerful drum and bass track “Jungle ballet”, by Keeno.

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