J. Walter Thompson London

KitKat


Android

Traditionally, Google name their Operating System editions alphabetically after sweets, like honeycomb or ice cream. So when ‘K’ came along, we stepped in to help broker one of the deals of the decade. KITKAT and Google where teaming up for the launch of Android 4.4 – KITKAT.

The partnership was picked up by world media in under 5 minutes, and in its first 6 months we achieved over 1.4 billion Twitter impressions, grew YouTube subscribers by 394% and achieved over 2.5 million YouTube views.

We developed all the digital assets and social media execution. We created the new packaging for over 50 million bars.

Since inventing the line ‘Have a break have a KITKAT’ 75 years ago, we have helped create one of the most iconic confectionary brands in the world.

more work