To showcase the #CoolNotCold destinations that Air Canada flies to around the world, and get more Londoners choosing to fly Air Canada in the winter months, J Walter Thompson London was selected to re-launch the ‘Poutinerie by Air Canada’ in London’s Old Spitalfields Market.
Taking Canada's national dish of chips, cheese and gravy (Poutine), the Poutinerie is serving gourmet versions inspired by the airline’s global flight routes including: Hawaiian Loco Moco, Cancun’s Mayan Enchilada and Melbourne's Prawn Star Chips.
The location features an indoor and covered outdoor area where guests can enjoy their dishes with a selection of beer and wine, surrounded by similarly destination-inspired music and imagery, and experience being on board an Air Canada flight through a virtual reality experience at the Poutinerie. Visitors will also have a chance to win Air Canada flights to one of Air Canada’s over 200 global destinations.
‘Poutinerie by Air Canada’ at Old Spitalfields Market will open from Friday 5th October – Sunday 14th October 2018. First launched last year, the Poutinerie sold 2,133 meals in addition to reaching 47 million people through earned and owned media content. Proceeds from the Air Canada Poutinerie will proudly support Great Ormond Street Hospital Children’s Charity again this year.
In addition to the Poutinerie pop-up, the integrated campaign showcases a few of the ‘hidden gem’ destinations via out-of-home, print, radio, video, social and programmatic display, work displayed in and around London.