J. Walter Thompson London

Army Reserve


100% Army Fit

One of the biggest challenges that the Army faces in recruitment is assessing and ensuring that the potential recruits are at the Army level of fitness. So we created a tool to help nurture applicants during this process showing them that the Army will always help them be their best.

All recruits are required to reach a certain level of fitness dependent on their role. However, a lack of motivation and confidence among young recruits means that a very high level of applicants are failing their fitness test.

Using video and progress trackers, the 100% Army Fit application walks users through a training regimen that if followed helps their chances of being Army Fit. It provides the right support and guidance to get them ready and confident for the assessment tests.

The application was created for both Android and iPhone, averaging <2000 downloads a week with a 4.5/5 rating on the app stores.

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