The Innovation Group is J. Walter Thompson’s in-house creative think tank for the future. We empower brands to harness emerging trends and pioneer the future. We offer a suite of services including bespoke research, presentations, co-branded reports and workshops.

We partner with brands to activate future trends within their framework and execute new products and concepts.

Visit for daily news, trends and insights, regular analysis and reportage from global conferences and trade shows, and deep dive reports on consumer change.

Case Studies
Get in touch