J. Walter Thompson London

Creator of Female Tribes Rachel Pashley named as one of the IPA’s 10 Women of Tomorrow

on March 12, 2018

Rachel Pashley, creator of Female Tribes and Head of Female Tribes Consulting, has been named as one of the ten IPA Women of Tomorrow.

The judges said that Rachel “has the ability to see the power of advertising to change the world and culture for the best” – a key foundation of the Female Tribes initiative that Rachel created.

JWT London had three other shortlisted entrants; Creative Director Jo Wallace, Marketing Director, Kate Muir and Kate Bruges, UK and Europe Head of Learning and Development.

The win follows the announcement earlier in the year that Penguin Random House had signed a deal with Rachel to publish a book, The New Female Tribes which will launch in July 2017. The book will explode the female stereotypes making the urgent case for reassessing the role and value of women in contemporary society.


The awards were set up to championthe exceptional female talent working for agencies, media owners or client companies. Entrants for the Women of Tomorrow Awards were sought from the mid-senior level of company structures and had to prove that they have been consistently demonstrating exceptional leadership qualities.

The Women of Tomorrow Awards 2018 were co-chaired by Claire Beale, Global Editor-in-Chief, Campaign, Sarah Golding, President, IPA and CEO and Partner of The&Partnership London and Sarah Jenkins, Chief Marketing Officer, Grey London who were joined by other industry judges to interview the shortlisted entrants.