J. Walter Thompson London

JWT London


Wins & Work: Cannes 2017

It was a great week for J. Walter Thompson London at Cannes Lions 2017, that saw us perform in the top four UK creative agencies.

We won a gold Lion in Entertainment and Bronze in Design for the brilliant #AshtoArt campaign for the Glasgow School of Art, which saw us take remains from a fire at the school and commission 25 artists to make new pieces of art - the collection was auctioned at Christie's raising over three-quarters of a million pounds to rebuild the school.



The Ash to Art program also won a shortlist in Entertainment, Film Craft, Media, PR, Direct, Press and Outdoor categories.

Our Shell’s Gravity Light work collected three Bronze Lions in Product Design, Health and Wellness, and Innovation categories. This is a phenomenal program for really changing people's lives for the better, and is part of our #MakeTheFuture content platform. You can watch the case study film below.



A further element of the Shell content platform is called the “Best Day of My Life”. This is music video that features six award-winning international musicians, including Oscar-winner Jennifer Hudson and performer Pixie Lott, and won a shortlist for a Digital Craft award.

Our #BreakTheRoutine campaign for Victim Support and National Centre for Domestic Violence also won a Silver Lion in Entertainment. The work, featuring an unreleased remixed Ellie Glouding track, hit the national news earlier this year to create breakthrough awareness and dialogue around this very important topic.



Earlier this year, we launched a new Bollywood star to take Berocca to the next level. Roccy (the dancing Chameleon) is lived up to his 'Be More Berocca' style, and won a shortlist in Film Craft. You can watch the case study of our launch work below.


Our Innovation Group took to the stage in the Palais on Tuesday to launch our brand new global Speak Easy report on the subject of voice technology. Voice technology is sweeping the world, as assistants like Amazon’s Alexa and smart speakers like China’s LingLong DingDong capture our imagination. The opportunity is ripe for business and brands to get immersed in the voice-activated world.

You can download the full research here. We'd really love the chance to spend time with you (and your team) sharing the top trends and learnings from the report, as well as discussing the voice technology opportunities for you, your brand and your business.



We are partnering with CreativeEquals to launch the ‘Female Filter’ – a way of filtering the Cannes Lions winners so everyone can see in stark reality just how few of them have female creative leads.

We've been filtering a range of categories and found that the total winning Cannes entries that were led by a female creative lead were as low as 14-22% across a number of different categories.

You can read about the project in full, on Campaign here.This is just one part of our push to deliver greater diversity and equality throughout the industry.


The #fthepaygap team have been working hard to get these brilliant t-shirts into the hands (and onto the social channels) of some of the biggest journalists and influencers in Cannes. Lucas spoke to Cannes TV and Adweek about the initiative. See more on Twitter via #fthepaygap


This has been a great year in our creative award performance at Cannes, and we're excited to continue to build on this, year on year.