J. Walter Thompson London picked up two awards at the 2017 Marketing Agencies Associations #DoDifferent Awards, for both #BreakTheRoutine (Victim Support) and A Living River Sound Installation (HSBC).
First off, our Break The Routine work for Victim Support won in Best in the #DoDifferent Craft Charity, Education or Public Service Category. Judges were looking for ideas that use advertising crafts of art direction, writing, typography, illustration and photography in work that feels new, fresh and exciting. In addition, work that breaks the rules and takes risks across all types of media. Campaigns needed to be impactful, relevant and innovative
‘A Living River’ Sound Intallation for HSBC won best in the #DoDifferent Content Consumer Service category. Awards for this category are give to activities where content has played an integral part in creating audience engagement at the heart of the communication strategy. Entries were judged on their demonstration of brand involvement and strong calls to action.
We’re very pleased with both wins and the hard-working teams who made both campaigns such a success.