Yorkie is returning to TV screens after almost ten years, with a new comical UK advertising campaign created by JWT London.
Launching 4th June 2012, ‘Shopping Bags’ builds upon the ‘It’s not for girls’ activity by launching a new UK positioning ‘Man Fuel for Man Stuff.’ It is the first time that ‘Man Fuel for Man Stuff’ has appeared in advertising.
The new campaign is born out of a simple observation that men feel like superheroes when overcoming the most mundane of tasks. In the TV ad a man is faced with carrying the shopping bags from his car to the house and attempts to carry everything in one go.
‘Shopping Bags’ was directed by Guy Manwaring through Sonny London, with post production handled by Finish. Media planning and buying is handled by Mindshare.