Oxo is launching a UK advertising campaign which aims to position the iconic stock brand as ‘The Magic Cube’.
Created by JWT London, the agency worked with the animator PES as creative consultant and the directing duo Conkerco. The national TV campaign airs for the first time on 1st March 2013 and demonstrates how a sprinkle of an Oxo cube can transform any combination of ingredients to make a truly flavoursome meal.
The campaign is the first TV work to be created by JWT London for Premier Foods since being handed the advertising accounts for four ‘Power Brands’ last year. As well as Oxo, JWT is responsible for the creative development of Ambrosia, Hovis and Mr Kipling.