Nestlé is using cutting edge geolocation technology to track down six lucky winners across the UK and Ireland. Inside selected packs there will be a GPS device which, when enabled, notifies the delivery team who will locate them within 24 hours and hand over a cheque for £10,000 (€12,000). More details can be found at www.facebook.com/kitkatuk.
The TV ad, which shows how the promotion works, aired for the first time on 17 September 2012 and is supported by Outdoor, Radio and Social Media.
The campaign has been created by JWT London.