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Mr Kipling is launching a national advertising campaign celebrating the Queen’s Diamond Jubilee.

Created by JWT London, the ‘Jubilee Celebrations’ campaign comprises a series of ads which show Mr Kipling’s celebratory special Jubilee editions – Great British Fancies and the new Victoria Mini Classics recipe – as well as some of Mr Kipling’s classic cakes. The creative shows miniature figurines enjoying the Jubilee celebrations.

Launching on 14^th May and running until 17^th June, the outdoor and print activity is the first creative work produced by JWT London for Premier Foods since being handed the advertising accounts for four ‘Power Brands’ earlier this year. As well as Mr Kipling, JWT is responsible for the creative development of Ambrosia, Hovis and OXO.

JWT had previously handled the Mr Kipling account in the 1960’s and invented the ‘Exceedingly Good Cakes’ line.