During March 2012 Harvester launched a TV advertising campaign created by JWT London.
Called ‘Junior Chef’, the TV ad takes a behind the scenes look at a busy Harvester kitchen where a confident young customer takes on the role of a head chef. The activity demonstrates the unique benefit of eating at Harvester where the mix and match menu and salad bar allows consumers to create their own bespoke meal.
The activity was also supported through digital advertising, social media and retail channels and incorporated the campaign line ‘Just how you like it’.