Hackney Brewery has released limited edition beer mats to celebrate the launch of its Golden Ale.
Created by JWT London, the beer mats prompt pub goers to ‘GO FOR GOLDEN’ as they compete in beer mat games.
A diver tumbles as you play ‘flip and catch’, a gymnast balances as you try to build a ‘house of mats’ and the weightlifter feels the strain as you stack the weights on top of him. The charming illustrations, by Bruce Emmett, are litho printed on old heavy German beer mat stock.
Hackney Brewery’s Golden Ale and limited edition beer mats can be found in numerous pubs in East London.
Go for Golden