In its July trend report JWT spotlights the increasing importance of play in today’s productivity-obsessed world.
‘Play As a Competitive Advantage’ examines the varied benefits of play and outlines the impediments to play in our always-on culture. It spotlights how companies are injecting the idea of play into their business models and how marketers are promoting adult play in their messaging. It also includes the results of a survey that explored how people feel about the role of play in their lives.
The report is the result of research conducted by JWTIntelligence throughout the year. Specifically for this report, JWTIntelligence surveyed 503 Americans and 503 Britons aged 18-plus using SONAR™, JWT’s proprietary online tool. It also interviewed experts and influencers about the importance of play.