With the Queen’s Diamond Jubilee celebrations and the London 2012 Olympic Games, Britain has been thrown into the spotlight. With this in mind, JWT London decided to take a closer look at the nation, its people and its future.
In order to do this we spoke to those who know it best. So using our proprietary research panel SONAR, we ran two surveys speaking to 263 and 221 British consumers respectively. The insights that follow are based on their feelings and opinions.
Despite the doom of the global economy and the literal gloom of the weather outside, British people are feeling positive. The overwhelming sentiment throughout our findings is one of heart-warming pride and patriotism. From the monarchy to multiculturalism to moaning, we cherish all that makes our rich and colourful nation what it is today. So read on and celebrate with us the best bits of Blighty.
Click here to download a PDF of the book or you can flick through it below.