Iain Duncan Smith’s assertion that he would be prepared to live off just £53 in benefits per week ‘if he had to’, has been greeted with incredulity in some quarters. JWT London’s Austerity Index survey demonstrates the reason why. The agency’s latest research shows that even low income households in… read more
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at… read more
JWT London has set-up a new creative awards scheme which celebrates the best post and pre-graduate work and gives individuals the opportunity to have a paid placement at the agency. By visiting the Yes Awards site, individuals, who have not yet been employed within the advertising industry, can submit creative… read more
JWT London has promoted the award winning creative Christiano Neves to the Head of Art position at the agency. Neves, who was previously Creative Director and also Deputy Head of Art, was part of the creative team behind the acclaimed Kleenex ‘Feelings’ print campaign which was named No.1 Press Campaign… read more
To engage radio listeners and to promote the brand, Kleenex aired an April Fools’ Day spot to announce the launch of a fictitious Kleenex product, a box of left-handed tissues. Those who got the joke would have chuckled. Those who didn’t (and you hope there weren’t too many) were left puzzling… read more
Hovis has launched a new Easter-themed outdoor campaign created by JWT London. The ad features two Hovis Wholemeal Farmers rolls which are positioned to resemble the ears of the iconic Easter Bunny. The line ‘Happy Easter’ is used. The ad runs in the UK from 26th March until Easter Sunday.
KIT KAT challenges Oreo for fan’s affection on Twitter KIT KAT recently challenged Oreo to a game of ‘Noughts and Crosses’ that ignited the excitement of chocolate and biscuit fans around the world. The story all started when KIT KAT and Oreo fan Laura Ellen sent out the following… read more
HSBC captures the spirit of the Hong Kong Sevens with new Serious Play campaign HSBC has launched a brand new Serious Play campaign to support the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place this weekend (22-24 March) at the… read more