Tracey Follows restructures JWT London’s Planning department

//25 January 2013
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Also appoints two high profile Planners


Tracey Follows has restructured JWT London’s planning department and made two key hirings. The move comes three months after Follows was hired as Chief Strategy Officer and Executive Partner.

The restructure of the 44-strong department is a reflection of the creative effectiveness culture and the internationalism of JWT. It has also been done to future-proof the agency’s planning approach to take on the significant growth in digital and data centric communications. The Planning department will now be divided into four connected functions – brand planning, engagement planning, response planning and planning foresight.

Neil Godber from BBH has been hired as JWT London’s Deputy Head of Planning. Neil is a rising star in the industry and was the joint Grand Prix winner at the last APG awards in 2011, for his Dixons campaign, ‘the last place you’d go’, which also won at Cannes and D&AD. He is also the lead planner on Audi, Barclays, Gordon’s Gin and KFC at BBH.

Kris Flemington from VCCP also joins as Head of Response Planning. Follows first worked with Flemington when she a client at BT and he was at Ogilvy One. Follows later hired him at VCCP to head up direct response and digital planning on the O2 business. At JWT he will be responsible for growing the data analytics and digital direct teams across the whole agency.

Follows said: “We’re in transformational times so we need a broad church of planners who bring all kinds of intelligence from very diverse planning backgrounds. Kris and Neil are both extremely talented modern day thinkers who were attracted to the intellectual heritage of the JWT brand.”