JWT London has appointed Tracey Follows as Chief Strategy Officer (CSO). She will be joining Joseph Petyan, Russell Ramsey and James Whitehead as the fourth Executive Partner leading the agency. She is joining from VCCP where she is currently Executive Planning Director.
Tracey will be JWT London’s first CSO and brings a wealth of experience and talent to the agency, having worked both agency and client side. Tracey joined VCCP in 2009 from Lowe and rose to Executive Planning Director working across VCCP’s client portfolio. She previously worked at BT as Head of Consumer Communications and was International Advertising Manager at T-Mobile. Her agency experience spans most categories and some brand highlights include easyjet, O2, John Lewis, Jammie Dodgers and Johnson & Johnson.
Russell Ramsey, Executive Partner and Executive Creative Director JWT London, said: “Tracey is the best planner in the industry. She is going to be a perfect fit in our leadership team.”
Tracey commented: “I am genuinely excited to be joining JWT at this time, and be part of a talented team, working together to create imaginative, original work for all of JWT’s clients. It’s an agency with an unparalleled heritage and I really want to play a big part in shaping this agency’s future.”