JWT London picked up three awards for work on three separate brands at the 2012 Marketing Society Awards for Excellence. The award ceremony, hosted by Marketing and sponsored by BT, took place on 11 June.
Work for Kraft Foods saw JWT named Winner in the Brand Extension category for the launch of Kenco Millicano. The advertising campaign, created by JWT London, demonstrated the adoration the new coffee product provokes in people.
Kenco Millicano – Passion
JWT was also Highly Commended for the ‘Experiment’ work for Bayer’s Bepanthen brand and also the ‘Let your random side out’ activity for Rowntree’s Randoms.
Bepanthen – Experiment
Rowntree’s Randoms ‘Let your random side out’ – Skydive
HSBC was Highly Commended in the B2B marketing category for its pan-European, multi-channel Trade Connections campaign. JWT played an integral role in the activity, which centred on the bank’s expertise in connecting business customers with global opportunities, particularly in emerging markets.
Another JWT client, Kimberly-Clark, was also Highly Commended in the Marketing Leadership category.
A full list of Marketing Society winners can be found here.