JWT London has been appointed by Nestlé to handle the UK digital marketing account for the Kit Kat brand.
The agency has handled the Kit Kat advertising account since the incarnation of the iconic confectionery brand. JWT London invented the line ‘Have a Break. Have a Kit Kat’, with the first ever ad to feature the famous line appearing during 1957.
The appointment will mean that JWT will also be responsible for digital activity including website, online advertising and social media execution. For the latter work will include on-going community management across Kit Kat’s social media platforms, such as Facebook.
James Whitehead, Executive Partner at JWT London, said: “Kit Kat is a great prize – it’s already amongst the top 10 most engaged brands on Facebook and we will be helping Nestlé achieve their ambition to turn this much loved brand into a World class operator digitally.”