Midnight feasts - Mr Kipling

Mr Kipling has exceedingly good cakes for every occasion

//15 March 2015

The creative focuses on three iconic Mr Kipling cakes – Cherry Bakewell, French Fancy and Viennese Whirl – and is designed to remind people of their love for Mr Kipling and all the little moments that are made better with cake. David Masterman, J. Walter Thompson London Creative Director says:… read more

Ed's Diner_cadillac

Tasty 50s

//19 February 2015

In an increasingly crowded market of premium burger restaurants, J. Walter Thompson London’s new work for for Ed’s Easy Diner, the much loved retro-American diner chain, exploits Ed’s key differentiator – the unique 1950s diner experience. The creative shows 1950s icons, savagely mutilated with a Godzilla-style bite, to dramatise that… read more

Arany Fácán "Watch" - Heineken

Some things should never change

//10 February 2015

In a world of constant change, J. Walter Thompson London and Arany Fácán celebrate the men who remain steadfast to their principles. Arany Fácán – a Heineken-owned Hungarian beer brand – holds the same values and traditions of its core audience: men in their 50s/60s with a strong personality untouched… read more


100% ARMY FIT picks up best Use of Mobile at RAD Awards

//2 February 2015

Last week, we proudly picked up the RAD award for Best Use of Mobile for 100% ARMY FIT, our Army fitness app, and saw off competition from Jaguar Land Rover and Tesco. To date the app has had more than organic 133,200 downloads and national coverage on ITV news and… read more

Army Reserve - JWT

There’s more to Life in the Army Reserve

//16 January 2015

Our latest campaign is designed to show people they can fit more adventure into their life with the Army Reserve. The creative invites people to discover how the Army Reserve can offer them the challenge, adventure and opportunity they’re looking for, and provide the same excitement, camaraderie and training as… read more

HSBC - PINK LADIES - JWT - still 2

The Pink Ladies

//5 January 2015

HSBC and J. Walter Thompson tap into the aspirations of young consumers in a new global campaign designed to relaunch HSBC’s Advance bank account. The campaign was developed around the insight that this audience has a strong entrepreneurial spirit, determination to succeed, and that their dreams are made possible because… read more

Canon - Urban Deer - TVC still

A mysterious and quiet night-time story from Canon

//4 December 2014

JWT London unveils the second instalment of the Canon Come and See campaign: the “urban deer”. In the first day of Christmas the quiet and unseen TV ad contrasts with the busy and loud surroundings. The film shows a herd of deer exploring residential streets close to Epping Forest, south-east… read more

Debenhams - Found It - JWT London 1

This Christmas, JWT unveils the fabulous world of Debenhams

//3 November 2014

How exciting would it be to stay overnight in a department store at Christmas and search for the perfect gift? This year, the Debenhams Christmas ad features a group of lucky children doing just that: running around, hiding out and playing together in a Debenhams store at night. The film… read more