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JWT creates content-first approach for Canon

//16 September 2014

JWT London has created Canon Europe’s biggest ever integrated consumer brand campaign. As part of a three-year communications strategy, ‘Come and See’ will invite consumers to look deeper at the world and inspire people to capture the enriching and captivating stories that unfold all around, every day. The campaign is fully… read more

Cake Poster Final

JWT London creates an edible Mr Kipling poster

//5 September 2014

Following on from the launch of the new Mr Kipling Life is Better with Cake work, JWT London has created the world’s first poster made entirely out of cake. The public were able to eat the poster, outside Westfield, Shepherd’s Bush on the 4 September. Made from 13,360 Mr Kipling… read more

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JWT take a glimpse into some of the industry’s most strategic minds

//5 September 2014

JWT partnered with the APG – The Account Planning Group, the industry’s not-for-profit organisation run by members for the wider community of advertising strategists, to produce a campaign promoting their latest event, “Big Thinking on Strategy”. JWT London created a campaign to see what ‘Big thinking looks like’. The integrated… read more

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Mr Kipling Launch New ‘Life is Better with Cake’ Campaign

//27 August 2014

JWT London has devised a new campaign for Mr Kipling, crafted around the idea that ‘Life is better with cake’. The campaign aims to transform the entire cake category, as well as the Mr Kipling brand and reminds Britons that cakes bring delight to every occasion. As part of the… read more

Gang Members - no tracking marks

Kenco Sends Powerful Ethical Message With Coffee vs. Gangs Project

//22 August 2014

Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people’s lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco’s commitment to doing good…. read more

Kleenex Camper Van Art

Kleenex Camper Van Art

//14 July 2014

Last winter we started asking consumers ‘Where’s Your Kleenex When You Need It?’ highlighting the necessity for mums to keep tissues at arm’s reach at all times. This summer, we wanted to ensure mums continued to arm themselves, even though colds and sniffles are less of a problem in the… read more

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National Centre for Domestic Violence targets the 2014 World Cup

//20 June 2014

National Centre for Domestic Violence has aired a video to raise awareness for the suffering caused at the hands of domestic abuse. The video, created by advertising agency, JWT London, aims to educate the fact that domestic violence in the UK rises by 25% after an England match, win or… read more

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Austerity Bites, but Brits Seek Solace in Edible Escapes

//4 June 2014

JWT has identified ‘Edible Escapism’ as the way Brits are getting themselves through the slow economic recovery, in a new study conducted by the advertising agency. 69% of British consumers polled for JWT’s fifth Austerity Index report acknowledged splurging on treats in the last three months with a staggering 41%… read more