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Mr Kipling Launch New ‘Life is Better with Cake’ Campaign

//27 August 2014

JWT London has devised a new campaign for Mr Kipling, crafted around the idea that ‘Life is better with cake’. The campaign aims to transform the entire cake category, as well as the Mr Kipling brand and reminds Britons that cakes bring delight to every occasion. As part of the… read more

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Kenco Sends Powerful Ethical Message With Coffee vs. Gangs Project

//22 August 2014

Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people’s lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco’s commitment to doing good…. read more

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Kleenex Camper Van Art

//14 July 2014

Last winter we started asking consumers ‘Where’s Your Kleenex When You Need It?’ highlighting the necessity for mums to keep tissues at arm’s reach at all times. This summer, we wanted to ensure mums continued to arm themselves, even though colds and sniffles are less of a problem in the… read more

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National Centre for Domestic Violence targets the 2014 World Cup

//20 June 2014

National Centre for Domestic Violence has aired a video to raise awareness for the suffering caused at the hands of domestic abuse. The video, created by advertising agency, JWT London, aims to educate the fact that domestic violence in the UK rises by 25% after an England match, win or… read more

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Austerity Bites, but Brits Seek Solace in Edible Escapes

//4 June 2014

JWT has identified ‘Edible Escapism’ as the way Brits are getting themselves through the slow economic recovery, in a new study conducted by the advertising agency. 69% of British consumers polled for JWT’s fifth Austerity Index report acknowledged splurging on treats in the last three months with a staggering 41%… read more

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We’re Not Giving in to Austerity: Meet the Resilients

//17 March 2014

As George Osborne dusts off the red box in preparation for this week’s Budget announcement, there are already calls for more help for young people trying to get a start in life. But the latest research from JWT’s Austerity Index reveals that the younger generation are taking matters into their… read more

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Cops and Robbers take a break with a KITKAT

//27 January 2014

The good guys and the bad guys take a break from a high speed car chase in the latest KITKAT film from JWT London. On air on Monday 20th January, the ad reminds its audience how great taking a break is. KITKAT is well established as the brand that champions… read more