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Austerity Bites, but Brits Seek Solace in Edible Escapes

//4 June 2014

JWT has identified ‘Edible Escapism’ as the way Brits are getting themselves through the slow economic recovery, in a new study conducted by the advertising agency. 69% of British consumers polled for JWT’s fifth Austerity Index report acknowledged splurging on treats in the last three months with a staggering 41%… read more

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We’re Not Giving in to Austerity: Meet the Resilients

//17 March 2014

As George Osborne dusts off the red box in preparation for this week’s Budget announcement, there are already calls for more help for young people trying to get a start in life. But the latest research from JWT’s Austerity Index reveals that the younger generation are taking matters into their… read more

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Brands Must Reflect the Many Faces of the Modern Male

//31 January 2014

Research from leading advertising agency JWT London reveals that being married or in a committed relationship is actually more important to men (85%) than it is to women (79%). And expressing emotion, long depicted as a sign of male weakness, is now not just something most men are comfortable with,… read more

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Tracey Follows is named as Chair of The Account Planning Group

//16 January 2014

Tracey Follows, Chief Strategy Officer of JWT London is to become Chair of The Account Planning Group (The APG) this month. Follows says she will use her tenure to encourage a return to the ‘influential idea’ in a bid to ensure that our communications planning now moves beyond creating content… read more

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JWT wins big at the 2013 APG Awards

//11 October 2013

JWT swept the board at last night’s APG Creative Strategy Awards winning a total of seven accolades including the Grand Prix and three Golds. The APG Awards are well regarded and a coveted recognition of excellence in advertising & communications strategy. JWT London scooped Gold for a paper on Johnson… read more

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Austerity Index Q2: Brands should lend a helping hand

//5 August 2013

The current economic climate is squeezing everyone’s margins and piling pressure on companies to deliver more for less. But according to JWT London’s latest Austerity Index report, austerity also provides an opportunity for brands and companies to help consumers and win loyalty (66% agree). In fact, such is the opportunity… read more