Kate Bruges

Wisdom just got hot

//8 October 2014

On 07.10.2014, Kate Bruges, Co-Director of Talent JWT London, spoke at the IPA Talent Adaptathon. The IPA event tackled how to recruit and retain talent which is less one dimensional, more diverse, and leads to better commercial creativity. Here is the amazing speech she gave. “Less than 6% of IPA… read more

Austerity Index Q2 - JWT London

JWT Austerity Index Q2 2014: Property Woes Push Brits to Extremes

//9 September 2014

Three out of five Britons believe that London is doomed to become ‘a ghetto for the super-rich’. This is one of several provocative findings that have surfaced in JWT’s latest Austerity Index report, revealing the frustrations and fears for the future of a nation still fighting the grip of austerity…. read more

Square AI icon

Austerity Bites, but Brits Seek Solace in Edible Escapes

//4 June 2014

JWT has identified ‘Edible Escapism’ as the way Brits are getting themselves through the slow economic recovery, in a new study conducted by the advertising agency. 69% of British consumers polled for JWT’s fifth Austerity Index report acknowledged splurging on treats in the last three months with a staggering 41%… read more

THE-RESILIENTS-LOGO-745px-482px-150dpi

We’re Not Giving in to Austerity: Meet the Resilients

//17 March 2014

As George Osborne dusts off the red box in preparation for this week’s Budget announcement, there are already calls for more help for young people trying to get a start in life. But the latest research from JWT’s Austerity Index reveals that the younger generation are taking matters into their… read more

JWT_MEN_Icon-01

Brands Must Reflect the Many Faces of the Modern Male

//31 January 2014

Research from leading advertising agency JWT London reveals that being married or in a committed relationship is actually more important to men (85%) than it is to women (79%). And expressing emotion, long depicted as a sign of male weakness, is now not just something most men are comfortable with,… read more

Benadryl_SPC_MobileSite__0000_Welcome Screen

JWT wins big at the 2013 APG Awards

//11 October 2013

JWT swept the board at last night’s APG Creative Strategy Awards winning a total of seven accolades including the Grand Prix and three Golds. The APG Awards are well regarded and a coveted recognition of excellence in advertising & communications strategy. JWT London scooped Gold for a paper on Johnson… read more