Mind the Gender Gap - Austerity Report Q3 2014

Austerity Index: Mind the Gender Gap

//11 December 2014

According to the latest Austerity Index – J. Walter Thompson’s in-depth quarterly research that analyses the impact of the economic adversity in the UK – women feel more affected by the UK government’s austerity measures than men. Our new study shows that although women are employing more money-saving tactics than… read more

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Wisdom just got hot

//8 October 2014

On 07.10.2014, Kate Bruges, Co-Director of Talent JWT London, spoke at the IPA Talent Adaptathon. The IPA event tackled how to recruit and retain talent which is less one dimensional, more diverse, and leads to better commercial creativity. Here is the amazing speech she gave. “Less than 6% of IPA… read more

Austerity Index Q2 - JWT London

JWT Austerity Index Q2 2014: Property Woes Push Brits to Extremes

//9 September 2014

Three out of five Britons believe that London is doomed to become ‘a ghetto for the super-rich’. This is one of several provocative findings that have surfaced in JWT’s latest Austerity Index report, revealing the frustrations and fears for the future of a nation still fighting the grip of austerity…. read more

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Austerity Bites, but Brits Seek Solace in Edible Escapes

//4 June 2014

JWT has identified ‘Edible Escapism’ as the way Brits are getting themselves through the slow economic recovery, in a new study conducted by the advertising agency. 69% of British consumers polled for JWT’s fifth Austerity Index report acknowledged splurging on treats in the last three months with a staggering 41%… read more

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We’re Not Giving in to Austerity: Meet the Resilients

//17 March 2014

As George Osborne dusts off the red box in preparation for this week’s Budget announcement, there are already calls for more help for young people trying to get a start in life. But the latest research from JWT’s Austerity Index reveals that the younger generation are taking matters into their… read more

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Brands Must Reflect the Many Faces of the Modern Male

//31 January 2014

Research from leading advertising agency JWT London reveals that being married or in a committed relationship is actually more important to men (85%) than it is to women (79%). And expressing emotion, long depicted as a sign of male weakness, is now not just something most men are comfortable with,… read more