JWT London is proud to launch the first wave of the Austerity Index, a new quarterly research study which explores the impact of ongoing austerity on Britain’s consumers. We’re living through the slowest economic recovery in our nation’s living memory. These are uncharted waters for brands. We have no precedents… read more
Iain Duncan Smith’s assertion that he would be prepared to live off just £53 in benefits per week ‘if he had to’, has been greeted with incredulity in some quarters. JWT London’s Austerity Index survey demonstrates the reason why. The agency’s latest research shows that even low income households in… read more
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at… read more
Nation using every trick in the book to make ends meet Austerity Britain is producing a nation of savvy budget tacticians who rely upon a slew of strategies to make their money go further in tough times. These are the preliminary findings from JWT London’s Austerity Index, a new quarterly… read more
As part of JWT’s global 100 Things to Watch list for the year ahead, JWT London presents the Top 20 Things to Watch in 2013. It’s a round-up of some of the latest sightings, manifestations and technologies which we expect to see breaking through this year in spheres like travel,… read more
Tracey Follows, who interviewed 20 pioneers of planning from the 60s and 70s, asks how their methods can inform today’s future-facing industry. This article first appeared in Campaign (cover date 8 February 2013). It can also be found on the Campaign website. By Tracey Follows, Chief Strategy Officer &… read more
Dean Baker reckons even if most brands don’t aim to be media owners, content is still key to building their reputation and boosting sales. This article first appeared in Campaign (cover date 11 January 2013). It can also be found on the Campaign website. By Dean Baker, Head of… read more
JWT has released its seventh annual list of 100 Things to Watch for the year ahead. Many of JWT’s Things to Watch are technology-centric, including the proliferation of “appcessories,” digital ecosystems, flexible screens and responsive Web design. The list also includes new foods or ingredients to watch (faux meat, teff),… read more