Mind the Gender Gap - Austerity Report Q3 2014

Austerity Index: Mind the Gender Gap

//11 December 2014

According to the latest Austerity Index – J. Walter Thompson’s in-depth quarterly research that analyses the impact of the economic adversity in the UK – women feel more affected by the UK government’s austerity measures than men. Our new study shows that although women are employing more money-saving tactics than… read more

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J. Walter Thompson celebrates 150 years of advertising

//9 December 2014

On Thursday and Friday last week J. Walter Thompson celebrated the agency’s 150th anniversary. The agency showcased its rich history of creating pioneering ideas and confirmed its vision for the future to create pioneering ideas that build brands and businesses. First, we celebrated 150 years of advertising history with clients,… read more

Canon - Urban Deer - TVC still

A mysterious and quiet night-time story from Canon

//4 December 2014

JWT London unveils the second instalment of the Canon Come and See campaign: the “urban deer”. In the first day of Christmas the quiet and unseen TV ad contrasts with the busy and loud surroundings. The film shows a herd of deer exploring residential streets close to Epping Forest, south-east… read more

elastic

You’re no different when you’re 50 or 60

//25 November 2014

JWT has unveiled the Elastic Generation, its pioneering in-depth research into consumers in their 50s and 60s. The research was unveiled today (25th November) at an event with a panel line up of Mariella Frostrup, journalist and presenter, Chris Clark, CGM, Global Head of Marketing for HSBC, Marie Stafford Planning… read more

O'Donnell and Terry

JWT London strengthens its experiential offering

//14 November 2014

JWT London strengthened its event and experiential offering, appointing Tom O’Donnell as the Event Director at JWT Live, the in-house event activation business. JWT Live focus on creating real world experiences, grounded in reality and executed digitally. Events strategically designed to create engaging content and be amplified digitally. O’Donnell joins… read more

Ramsay, Barbella and Ball

JWT Boost Creative Expertise with Two Senior Hires

//5 November 2014

JWT London has boosted its creative expertise with the appointment of Creative Director Fernando Barbella and Senior Creative Alex Ball. Barbella joins the advertising agency from DDB Spain where he was Executive Creative Director. During his time at the agency he created award-winning work for clients such as Audi, VW… read more

Debenhams - Found It - JWT London 1

This Christmas, JWT unveils the fabulous world of Debenhams

//3 November 2014

How exciting would it be to stay overnight in a department store at Christmas and search for the perfect gift? This year, the Debenhams Christmas ad features a group of lucky children doing just that: running around, hiding out and playing together in a Debenhams store at night. The film… read more

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Mr Kipling’s Trick or Treat

//31 October 2014

This year, for Mr Kipling’s Halloween, we have deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell in half. David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween”. The ad builds on the “Life is better with cake” work created… read more