Army Reserve - JWT

There’s more to Life in the Army Reserve

//16 January 2015

Our latest campaign is designed to show people they can fit more adventure into their life with the Army Reserve. The creative invites people to discover how the Army Reserve can offer them the challenge, adventure and opportunity they’re looking for, and provide the same excitement, camaraderie and training as… read more

HSBC - PINK LADIES - JWT - still 2

The Pink Ladies

//5 January 2015

HSBC and J. Walter Thompson tap into the aspirations of young consumers in a new global campaign designed to relaunch HSBC’s Advance bank account. The campaign was developed around the insight that this audience has a strong entrepreneurial spirit, determination to succeed, and that their dreams are made possible because… read more

Retail as a third space - JWT

Retail As the Third Space

//18 December 2014

Digital commerce is forcing retailers to rethink the function of physical shops, which is increasingly focused around experiences, unique environments and customer service – giving shoppers new reasons to spend time in these spaces. Physical shops will increasingly serve as a “third space” that’s only partly transactional. The hard sell… read more

Mind the Gender Gap - Austerity Report Q3 2014

Austerity Index: Mind the Gender Gap

//11 December 2014

According to the latest Austerity Index – J. Walter Thompson’s in-depth quarterly research that analyses the impact of the economic adversity in the UK – women feel more affected by the UK government’s austerity measures than men. Our new study shows that although women are employing more money-saving tactics than… read more

IMG_7170

J. Walter Thompson celebrates 150 years of advertising

//9 December 2014

On Thursday and Friday last week J. Walter Thompson celebrated the agency’s 150th anniversary. The agency showcased its rich history of creating pioneering ideas and confirmed its vision for the future to create pioneering ideas that build brands and businesses. First, we celebrated 150 years of advertising history with clients,… read more

Canon - Urban Deer - TVC still

A mysterious and quiet night-time story from Canon

//4 December 2014

JWT London unveils the second instalment of the Canon Come and See campaign: the “urban deer”. In the first day of Christmas the quiet and unseen TV ad contrasts with the busy and loud surroundings. The film shows a herd of deer exploring residential streets close to Epping Forest, south-east… read more

elastic

You’re no different when you’re 50 or 60

//25 November 2014

JWT has unveiled the Elastic Generation, its pioneering in-depth research into consumers in their 50s and 60s. The research was unveiled today (25th November) at an event with a panel line up of Mariella Frostrup, journalist and presenter, Chris Clark, CGM, Global Head of Marketing for HSBC, Marie Stafford Planning… read more

O'Donnell and Terry

JWT London strengthens its experiential offering

//14 November 2014

JWT London strengthened its event and experiential offering, appointing Tom O’Donnell as the Event Director at JWT Live, the in-house event activation business. JWT Live focus on creating real world experiences, grounded in reality and executed digitally. Events strategically designed to create engaging content and be amplified digitally. O’Donnell joins… read more