Gen-z-jwt

Meet Generation Z

//25 May 2015

Generation Zers, the 12- to 19-year-old cohort, are a complex mixture of sophistication and wide-eyed optimism. They’re intelligent, confident and—importantly for brands—questioning the prescribed norms. Eclipsing the Millennials, who have dominated the news and pop culture agenda in recent years, this new, younger generation identifies as a distinctly different group… read more

ipa-foundation-certificate 2

23 out of 23 J. Walter Thompson stars pass the IPA’s Foundation Certificate

//19 May 2015

The IPA has announced that all 23 of the J. Walter Thompson candidates who entered the IPA’s Foundation Certificate, the industry’s primary qualification for graduates and practitioners with under one year’s experience, passed the course. J. Walter Thompson achieved 12 Distinctions, 10 Credits and one pass. The agency also achieved… read more

Canon City climbers

City climbers: Canon’s modern explorers

//15 May 2015

Vadim Makhorov and Vitaliy Raskalov are two Russian photographers and city explorers also known as “on the roofs” – http://ontheroofs.com/. Looking beyond familiar sights, they search for unique and spectacular photos that can only be captured from the tallest buildings and that they instantly share with their community. Canon and… read more

Rowntree's Riders

Rowntree’s sponsorship pokes fun at film star ‘riders’

//12 May 2015

We’ve created a series of ten sponsorship idents in which the family of Rowntree’s sweets are the stars of the show. The films bring together the worlds of film and confectionary in extravagant ‘rider’ requests from demanding, fictitious films stars. Everything from Fruit Pastille towers to flattering Jelly Tot portraits are… read more

Shapeshifter

J. Walter Thompson London creates action-packed advertising for Shell

//24 April 2015

The Hollywood-blockbuster-style film shows a shape-shifting creature (representing engine gunk and corrosion) pursuing a car fueled with Shell V-Power Nitro+. As the drama builds, the car constantly out-performs the amorphous creature, staying ahead by evading its relentless attack at every step. The campaign is designed to shake up the car-fuel… read more

Age UK - No Friends - JWT

“No Friends”

//16 April 2015

J. Walter Thompson London and Age UK have launched an advertising campaign which responds to the current Facebook ‘Friends’ posters. The adverts carry the powerful words ‘No Friends’ over the portraits of solitary older people. “It is a great opportunity to remind people that some of us don’t live like… read more