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“The Elastic Generation”

//16 March 2015

J. Walter Thompson London launches latest Intelligence report There are over fifteen million people in Britain today who feel happier, wiser and more self-confident now than ever before. In their lives they have pioneered significant social, political and technological progress. Today they help drive almost half of the nation’s consumer… read more

Midnight feasts - Mr Kipling

Mr Kipling has exceedingly good cakes for every occasion

//15 March 2015

The creative focuses on three iconic Mr Kipling cakes – Cherry Bakewell, French Fancy and Viennese Whirl – and is designed to remind people of their love for Mr Kipling and all the little moments that are made better with cake. David Masterman, J. Walter Thompson London Creative Director says:… read more

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Tasty 50s

//19 February 2015

In an increasingly crowded market of premium burger restaurants, J. Walter Thompson London’s new work for for Ed’s Easy Diner, the much loved retro-American diner chain, exploits Ed’s key differentiator – the unique 1950s diner experience. The creative shows 1950s icons, savagely mutilated with a Godzilla-style bite, to dramatise that… read more

Arany Fácán "Watch" - Heineken

Some things should never change

//10 February 2015

In a world of constant change, J. Walter Thompson London and Arany Fácán celebrate the men who remain steadfast to their principles. Arany Fácán – a Heineken-owned Hungarian beer brand – holds the same values and traditions of its core audience: men in their 50s/60s with a strong personality untouched… read more

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100% ARMY FIT picks up best Use of Mobile at RAD Awards

//2 February 2015

Last week, we proudly picked up the RAD award for Best Use of Mobile for 100% ARMY FIT, our Army fitness app, and saw off competition from Jaguar Land Rover and Tesco. To date the app has had more than organic 133,200 downloads and national coverage on ITV news and… read more

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Neuro-b*llocks is full of creative potential

//25 January 2015

As a naïve psychology graduate I presumed that for brands to thrive meant there must be a team of psychologists testing hypotheses and sweating nervously behind each campaign. When I joined ad-land I was surprised to discover this was not the case. Despite people enjoying books like Thinking Fast and… read more

Army Reserve - JWT

There’s more to Life in the Army Reserve

//16 January 2015

Our latest campaign is designed to show people they can fit more adventure into their life with the Army Reserve. The creative invites people to discover how the Army Reserve can offer them the challenge, adventure and opportunity they’re looking for, and provide the same excitement, camaraderie and training as… read more