Premier Foods brand, Ambrosia, is rolling out a new national TV and Cinema campaign which demonstrates how pudding is the real comfort food for the modern British family. It marks the first time Ambrosia Custard has advertised on TV for over ten years. Created by JWT London, ‘This is Pudding’… read more
To signal a new era of communications for Baxters, JWT London developed a campaign that put ‘taste’ as the justification for Baxters price premium, by telling interesting ‘stories’ about Baxters’ ingredients, processes and people in a surprising and engaging way – key to the visuals was a wry, sophisticated tone… read more
JWT London is proud to launch the first wave of the Austerity Index, a new quarterly research study which explores the impact of ongoing austerity on Britain’s consumers. We’re living through the slowest economic recovery in our nation’s living memory. These are uncharted waters for brands. We have no precedents… read more
Iain Duncan Smith’s assertion that he would be prepared to live off just £53 in benefits per week ‘if he had to’, has been greeted with incredulity in some quarters. JWT London’s Austerity Index survey demonstrates the reason why. The agency’s latest research shows that even low income households in… read more
JWT London has set-up a new creative awards scheme which celebrates the best post and pre-graduate work and gives individuals the opportunity to have a paid placement at the agency. By visiting the Yes Awards site, individuals, who have not yet been employed within the advertising industry, can submit creative… read more
JWT London has promoted the award winning creative Christiano Neves to the Head of Art position at the agency. Neves, who was previously Creative Director and also Deputy Head of Art, was part of the creative team behind the acclaimed Kleenex ‘Feelings’ print campaign which was named No.1 Press Campaign… read more
![KitKat_vs_Oreo_745x482_2[1]](http://jwt.co.uk/wp-content/uploads/2013/03/KitKat_vs_Oreo_745x482_21.jpg "KitKat_vs_Oreo_745x482_2[1]")
KIT KAT challenges Oreo for fan’s affection on Twitter KIT KAT recently challenged Oreo to a game of ‘Noughts and Crosses’ that ignited the excitement of chocolate and biscuit fans around the world. The story all started when KIT KAT and Oreo fan Laura Ellen sent out the following… read more
HSBC captures the spirit of the Hong Kong Sevens with new Serious Play campaign HSBC has launched a brand new Serious Play campaign to support the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place this weekend (22-24 March) at the… read more