elastic

You’re no different when you’re 50 or 60

//25 November 2014

JWT has unveiled the Elastic Generation, its pioneering in-depth research into consumers in their 50s and 60s. The research was unveiled today (25th November) at an event with a panel line up of Mariella Frostrup, journalist and presenter, Chris Clark, CGM, Global Head of Marketing for HSBC, Marie Stafford Planning… read more

O'Donnell and Terry

JWT London strengthens its experiential offering

//14 November 2014

JWT London strengthened its event and experiential offering, appointing Tom O’Donnell as the Event Director at JWT Live, the in-house event activation business. JWT Live focus on creating real world experiences, grounded in reality and executed digitally. Events strategically designed to create engaging content and be amplified digitally. O’Donnell joins… read more

Ramsay, Barbella and Ball

JWT Boost Creative Expertise with Two Senior Hires

//5 November 2014

JWT London has boosted its creative expertise with the appointment of Creative Director Fernando Barbella and Senior Creative Alex Ball. Barbella joins the advertising agency from DDB Spain where he was Executive Creative Director. During his time at the agency he created award-winning work for clients such as Audi, VW… read more

Debenhams - Found It - JWT London 1

This Christmas, JWT unveils the fabulous world of Debenhams

//3 November 2014

How exciting would it be to stay overnight in a department store at Christmas and search for the perfect gift? This year, the Debenhams Christmas ad features a group of lucky children doing just that: running around, hiding out and playing together in a Debenhams store at night. The film… read more

207953_6003025_Mr Kipling Halloween 2014 A4_HERO.indd

Mr Kipling’s Trick or Treat

//31 October 2014

This year, for Mr Kipling’s Halloween, we have deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell in half. David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween”. The ad builds on the “Life is better with cake” work created… read more

Lynda Bellingham

In Memory of Lynda Bellingham 1948 – 2014

//20 October 2014

WE’LL ALWAYS HAVE PRESTON The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set. A couple of years into the campaign, it’s the third long day of a week-long shoot. The kids are tired and ratty as Derek… read more

Kate Bruges

Wisdom just got hot

//8 October 2014

On 07.10.2014, Kate Bruges, Co-Director of Talent JWT London, spoke at the IPA Talent Adaptathon. The IPA event tackled how to recruit and retain talent which is less one dimensional, more diverse, and leads to better commercial creativity. Here is the amazing speech she gave. “Less than 6% of IPA… read more