first direct

first direct introduce its latest ‘unexpected’ ambassador

//22 September 2014

Building on the success of last year award winning ‘Barry the talking platypus’ ads, JWT creates a new ‘unexpected’ brand campaigns for first direct. The creative, which has first direct’s quirky and humorous personality at is heart, is based around the story of Little Frill, an easily disgruntled but endearing… read more

Canon TVC 1

JWT create content-first approach for Canon

//16 September 2014

JWT London has created Canon Europe’s biggest ever integrated consumer brand campaign. As part of a three-year communications strategy, ‘Come and See’ will invite consumers to look deeper at the world and inspire people to capture the enriching and captivating stories that unfold all around, every day. The campaign is fully… read more


JWT Austerity Index Q2 2014: Property Woes Push Brits to Extremes

//9 September 2014

Three out of five Britons believe that London is doomed to become ‘a ghetto for the super-rich’. This is one of several provocative findings that have surfaced in JWT’s latest Austerity Index report, revealing the frustrations and fears for the future of a nation still fighting the grip of austerity…. read more

Cake Poster Final

JWT London create an edible Mr Kipling poster

//5 September 2014

Following on from the launch of the new Mr Kipling Life is Better with Cake work, JWT London have created the world’s first poster made entirely out of cake. The public were able to eat the poster, outside Westfield, Shepherd’s Bush on the 4 September. Made from 13,360 Mr Kipling… read more

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JWT take a glimpse into some of the industry’s most strategic minds

//5 September 2014

JWT partnered with the APG – The Account Planning Group, the industry’s not-for-profit organisation run by members for the wider community of advertising strategists, to produce a campaign promoting their latest event, “Big Thinking on Strategy”. JWT London created a campaign to see what ‘Big thinking looks like’. The integrated… read more

Mr Kipling_Life is Better with Cake2

Mr Kipling Launch New ‘Life is Better with Cake’ Campaign

//27 August 2014

JWT London has devised a new campaign for Mr Kipling, crafted around the idea that ‘Life is better with cake’. The campaign aims to transform the entire cake category, as well as the Mr Kipling brand and reminds Britons that cakes bring delight to every occasion. As part of the… read more

Gang Members - no tracking marks

Kenco Sends Powerful Ethical Message With Coffee vs. Gangs Project

//22 August 2014

Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people’s lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco’s commitment to doing good…. read more