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We’re Not Giving in to Austerity: Meet the Resilients

//17 March 2014

As George Osborne dusts off the red box in preparation for this week’s Budget announcement, there are already calls for more help for young people trying to get a start in life. But the latest research from JWT’s Austerity Index reveals that the younger generation are taking matters into their… read more

Rowntrees

Nestlé award JWT London Rowntree’s Digital Business

//5 March 2014

Nestlé has appointed JWT London to handle all of its Rowntree’s digital business in the UK. JWT London won the business after a competitive pitch between five agencies. This appointment follows other significant Nestlé Digital wins for JWT, such as KitKat, Aero, Quality Street and KitKat Global. It is the… read more

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Brands Must Reflect the Many Faces of the Modern Male

//31 January 2014

Research from leading advertising agency JWT London reveals that being married or in a committed relationship is actually more important to men (85%) than it is to women (79%). And expressing emotion, long depicted as a sign of male weakness, is now not just something most men are comfortable with,… read more

kitkat

Cops and Robbers take a break with a KITKAT

//27 January 2014

The good guys and the bad guys take a break from a high speed car chase in the latest KITKAT film from JWT London. On air on Monday 20th January, the ad reminds its audience how great taking a break is. KITKAT is well established as the brand that champions… read more

Tracey Follows

Tracey Follows is named as Chair of The Account Planning Group

//16 January 2014

Tracey Follows, Chief Strategy Officer of JWT London is to become Chair of The Account Planning Group (The APG) this month. Follows says she will use her tenure to encourage a return to the ‘influential idea’ in a bid to ensure that our communications planning now moves beyond creating content… read more

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JWT appoints John Cherry

//15 January 2014

JWT has boosted its creative department with the appointment of creative John Cherry to its team of creative directors. Cherry, who most recently worked at Fallon overseeing work on Orange, Cadburys, and BBC, joins JWT to oversee the creative on a number of brands including, Kenwood and J&J. He started… read more

Skating

Debenhams Christmas 2013

//6 December 2013

Wishes are made Fabulous this season with our 90-second Christmas TV spot for Debenhams. The festive ad breaks on Wednesday 6th November and builds on the AW13 theme showing a series of striking scenes that are each momentarily frozen and transformed into a designer’s sketch. There is also a remixed… read more