JWT London is a communications agency which creates Ideas with Intelligence. Intelligent ideas are meaningful brand ideas that are i) borne of profound insight, ii) understood for how they influence their audience; and iii) are analysed and optimised for ongoing effectiveness.
We offer our clients the following creative expertise:
In 2012 JWT London unveiled a new leadership model with Executive Partners Joseph Petyan, Russell Ramsey and James Whitehead equally responsible for the running of the agency.
Joseph Petyan, Executive Partner
There can be no doubt that JWT runs through Joe’s blood. He started his career here as a graduate trainee and was appointed Joint Managing Director of JWT London in 2009. In January 2012 Joe, Russell and James were promoted to Executive Partners to jointly lead the agency.
During his career, Joe has worked on domestic and international business in categories as diverse as FMCG, media, travel, telecoms and financial services. He led the JWT London integration of RMG Connect in 2009 – helping to significantly grow JWT’s digital and CRM offering – and has been central to the broadening of JWT’s core capabilities and the creation of one P&L encompassing Advertising, CRM, Events & Experience, Branded Content & Broadcast Partnerships, Social & Digital. In addition to his London management responsibilities, Joe has also led the HSBC account globally for the past ten years. Responsible for all global brand and local retail communications, the role demands a focus on international creativity and close integrated working with other JWT and WPP marketing service agencies worldwide.
Russell Ramsey, Executive Creative Director & Executive Partner
Russell joined JWT London as Executive Creative Director in September 2007 and he made a difference the minute he crossed JWT’s threshold. In January 2012 he was promoted to Executive Partner.
At JWT he has brought in many talented people who have transformed the agency to a fully integrated communications company offering the best of the best. He oversees every aspect of JWT’s creative output, which is talked about and awarded in the highest possible ways, including 3 Golds at Cannes Lions in 2010.
He began his career at Saatchi & Saatchi where he worked on brands including Allied Breweries, NSPCC, Tesco and British Airways. In the summer of 1990 he moved to BBH London and rose rapidly through the ranks. He was made a Creative Director in 1998 and Chief Creative Director in 2005.
James Whitehead, Executive Partner
James was promoted to Executive Partner in January 2012. Since joining JWT London in 2004 from Saatchi & Saatchi, James has had a huge appetite for delivering great work, driving growth and looking for opportunities to create positive change.
James was teamed up with Joe Petyan as Joint Managing Directors in 2010. Their focus together was on transforming the agency’s capabilities and talent to provide an integrated offering including shopper, experiential, digital and branded entertainment. He recently oversaw the acquisition of a mobile marketing agency to complete JWT London’s dotJWT digital offering.
He has had great success as a UK, EMEA and Global Business Director partnering JWT’s Clients in building their brands and businesses, including Nestlé, Johnson & Johnson, and Nokia. He remains hands on with businesses across the agency’s client portfolio.
For more JWT London people visit JWT.com.