JWT London is a communications agency which creates Ideas with Intelligence. Intelligent ideas are meaningful brand ideas that are i) borne of profound insight, ii) understood for how they influence their audience; and iii) are analysed and optimised for ongoing effectiveness.
We offer our clients the following creative expertise:
In 2012 JWT London unveiled a new leadership model with Executive Partners Joseph Petyan, Russell Ramsey and James Whitehead equally responsible for the running of the agency.
Joseph Petyan, Executive Partner
Joe joined JWT London as a graduate trainee. He now jointly leads the agency with his partners Russell and James.
During his career, Joe has worked on domestic and international business across most categories, including a period on the Diageo business. He led the JWT London integration of RMG Connect in 2009 – helping to significantly grow JWT’s digital and CRM offerings – and has been central to the broadening of JWT’s capabilities into Events & Experience, Branded Content & Broadcast Partnerships, Social & Digital disciplines in recent years.
In addition to his London responsibilities, he leads the HSBC account globally, including the global HSBC Brand advertising programme in 44 airports across the globe. The role demands a focus on international creativity and close integrated partnership with other WPP marketing service agencies worldwide.
Russell Ramsey, Executive Creative Director & Executive Partner
Russell joined JWT London as Executive Creative Director in September 2007 and he made a difference the minute he crossed JWT’s threshold. In January 2012 he was promoted to Executive Partner.
At JWT he has brought in many talented people who have transformed the agency to a fully integrated communications company offering the best of the best. He oversees every aspect of JWT’s creative output, which is talked about and awarded in the highest possible ways, including 3 Golds at Cannes Lions in 2010.
He began his career at Saatchi & Saatchi where he worked on brands including Allied Breweries, NSPCC, Tesco and British Airways. In the summer of 1990 he moved to BBH London and rose rapidly through the ranks. He was made a Creative Director in 1998 and Chief Creative Director in 2005.
James Whitehead, Executive Partner
James was promoted to Executive Partner in January 2012. Since joining JWT London in 2004 from Saatchi & Saatchi, James has had a huge appetite for delivering great work, driving growth and looking for opportunities to create positive change.
James was teamed up with Joe Petyan as Joint Managing Directors in 2010. Their focus together was on transforming the agency’s capabilities and talent to provide an integrated offering including shopper, experiential, digital and branded entertainment. He recently oversaw the acquisition of a mobile marketing agency to complete JWT London’s dotJWT digital offering.
He has had great success as a UK, EMEA and Global Business Director partnering JWT’s Clients in building their brands and businesses, including Nestlé, Johnson & Johnson, and Nokia. He remains hands on with businesses across the agency’s client portfolio.
For more JWT London people visit JWT.com.