JWT London is a communications agency which creates Ideas with Intelligence. Intelligent ideas are meaningful brand ideas that are i) borne of profound insight, ii) understood for how they influence their audience; and iii) are analysed and optimised for ongoing effectiveness.
JWT London Leadership team (left to right) James Whitehead, Tracey Follows, Russell Ramsey and Joseph Petyan
In 2012 JWT London unveiled a new leadership model with Executive Partners James Whitehead, Tracey Follows, Russell Ramsey and Joseph Petyan equally responsible for the running of the agency.
James Whitehead, Executive Partner
James was promoted to Executive Partner in January 2012. Since joining JWT London in 2004 from Saatchi & Saatchi, James has had a huge appetite for delivering great work, driving growth and looking for opportunities to create positive change.
James was teamed up with Joe Petyan as Joint Managing Directors in 2010. Their focus together was on transforming the agency’s capabilities and talent to provide an integrated offering including shopper, experiential, digital and branded entertainment. He recently oversaw the acquisition of a mobile marketing agency to complete JWT London’s dotJWT digital offering.
He has had great success as a UK, EMEA and Global Business Director partnering JWT’s Clients in building their brands and businesses, including Diageo, Nestlé, Johnson & Johnson, Kraft and Nokia. He remains hands on with businesses across the agency’s client portfolio.
Tracey Follows, Chief Strategy Officer & Executive Partner
Tracey began her career at Cogent, enjoying chocolate, vodka, whisky and an IPA Effectiveness award along the way. She then went client-side to run One 2 One’s advertising when mobile phones were still extra-ordinary. By the time she left, she had helped rebrand it to T-Mobile and was overseeing all European markets’ communications as International Advertising Manager. She remained in the world of Telecomms as Head of Consumer Communications at BT, before returning agency-side to indulge in some retail therapy as the planner on John Lewis at Lowe.
She then joined VCCP in 2009 to lead planning on O2, winning pitches for O2 digital, easyJet, Burtons Biscuits, Very and more, and left as Executive Planning Director in September 2012.
Joining JWT London as Chief Strategy Officer and Executive Partner in October 2012, Tracey is keen to promote traditional brand planning whilst also pioneering new technology and digital capabilities. Hence she is both a member of the WACL Social Media Committee, chairs the IPA Mobile Inspiration Day, and is Treasurer of the APG.
Russell Ramsey, Executive Creative Director & Executive Partner
Russell joined JWT London as Executive Creative Director in September 2007 and he made a difference the minute he crossed JWT’s threshold. In January 2012 he was promoted to Executive Partner.
At JWT he has brought in many talented people who have transformed the agency to a fully integrated communications company offering the best of the best. He oversees every aspect of JWT’s creative output, which is talked about and awarded in the highest possible ways, including 3 Golds at Cannes Lions in 2010.
He began his career at Saatchi & Saatchi where he worked on brands including Allied Breweries, NSPCC, Tesco and British Airways. In the summer of 1990 he moved to BBH London and rose rapidly through the ranks. He was made a Creative Director in 1998 and Chief Creative Director in 2005.
Joseph Petyan, Executive Partner
There can be no doubt that JWT runs through Joe’s blood. He started his career here as a graduate trainee and was appointed Joint Managing Director of JWT London in 2009. In January 2012 Joe was promoted to Executive Partner.
During his career, Joe has worked on domestic and international business in categories as diverse as FMCG, media, telecoms and financial services and for the past seven years, Joe has led the HSBC account globally. Responsible for Brand, Premier, Commercial and local communications in 86 markets, the role demands a focus on international creativity and close integrated working with 38 other WPP marketing service agencies worldwide.
For more JWT London people visit JWT.com.