What is Project Management and what does it do? Project Management is one of the agency’s most important departments. It is responsible for the running the agency’s internal creative processes, overseeing the project from brief creation and creative development right through to the delivery of the finished print or digital execution. It… read more
HSBC launches a Legendary campaign to accompany the Lions Rugby Tour HSBC is launching a multi-channel campaign, created by JWT London, to mark celebrating 125 years since The British & Irish Lions first sailed to Australia. As Principal Partner for The British & Irish Lions 2013, HSBC has recreated that… read more
Premier Foods brand, Ambrosia, is rolling out a new national TV and Cinema campaign which demonstrates how pudding is the real comfort food for the modern British family. It marks the first time Ambrosia Custard has advertised on TV for over ten years. Created by JWT London, ‘This is Pudding’… read more
Oxo is launching a UK advertising campaign which aims to position the iconic stock brand as ‘The Magic Cube’. Created by JWT London, the agency worked with the animator PES as creative consultant and the directing duo Conkerco. The national TV campaign airs for the first time on 1st March… read more
During November 2011 Patak’s launched a new TV advertising campaign continuing the story of how it’s the reason ‘Why Britain Loves Curry.’ Created by JWT London, the TV campaign shows the brand’s expertise in selecting and blending the best quality spices for their products. Called ‘Young Spice’, the TV activity… read more
Hovis is launching a new tactical national press and outdoor campaign created by JWT London. The ad features a bacon sandwich with a hearty filling of tomato ketchup, sliced into quarters to resemble the St George’s flag. The line ‘Happy St George’s’ is used to complete the story. The ad… read more
To signal a new era of communications for Baxters, JWT London developed a campaign that put ‘taste’ as the justification for Baxters price premium, by telling interesting ‘stories’ about Baxters’ ingredients, processes and people in a surprising and engaging way – key to the visuals was a wry, sophisticated tone… read more
JWT London is proud to launch the first wave of the Austerity Index, a new quarterly research study which explores the impact of ongoing austerity on Britain’s consumers. We’re living through the slowest economic recovery in our nation’s living memory. These are uncharted waters for brands. We have no precedents… read more
