Aspire, the UK charity that supports people who have suffered devastating spinal cord injuries, has launched a direct marketing campaign to increase brand partnerships. Created by JWT London, the activity takes the form of illustrations which tell the true stories of people that Aspire has helped. The three executions run… read more
Mr Kipling is launching a national advertising campaign celebrating the Queen’s Diamond Jubilee. Created by JWT London, the ‘Jubilee Celebrations’ campaign comprises a series of ads which show Mr Kipling’s celebratory special Jubilee editions – Great British Fancies and the new Victoria Mini Classics recipe – as well as some… read more
The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, which launched 30 April 2012, runs on JCDecaux’s large format e-motion screens and encourages passers-by to… read more
JWT London has been awarded Continuous Professional Development (CPD) Gold accreditation by the Institute of Practitioners in Advertising (IPA). The accreditation is in recognition of JWT’s 2011 Training and Development programme and marks the third successive year the agency has achieved Gold. Gold accreditation is given to agencies that operate… read more
It’s nice to be admired, but does it really make a difference to the bottom line for brands? JWT’s exclusive research would suggest that it does – 65% of British consumers say they are more likely to buy the brands that they admire. But what is it that inspires admiration… read more
Gen Z is the fledgling generation, born after 1995, that follows the Millennials (definitions of Gen Z vary, with some considering the year 2000 as its starting point). This generation can be considered the first true mobile mavens. They will take for granted a world of smartphones, tablets and high-speed… read more
We are now three months into JWT’s Olympic mood tracker, and although scores for pride, excitement and benefits for Britain are still high, April’s results show our feelings have plateaued. We’re not necessarily less excited, but Brits have hit cruising altitude. Pride in being British has remained buoyant this month… read more
JWT London picked up the Best Use of Video accolade at the Revolution Awards on Friday 20th April for its Listerine ‘Mouth vs. Life’ digital activity. Launched during June 2011, ‘Mouth vs. Life’ was a first of its kind personalised interactive video experience on YouTube. It enables users to create… read more